Unlike the previous generation of sustainability manifestos that pit the economy against equity & ecology, Cradle to Cradle “sees commerce as the engine of change” and allows one to embrace their inner capitalist by proposing a sustainable world of guilt-free growth, prosperity and abundance. Instead of viewing consumer waste through the austere lens of the 3 R’s (reduce, reuse and recycle a.k.a. downcycle), McDonough and Braungart, inspired by the abundance of nature, propose the visionary idea of designing consumer products as either biological nutrients or technical nutrients. Read more…
Read about how becoming an Amazon bookseller is helping me REDUCE and REUSE.